Bet365 is one of the largest sports betting sites in the world. The site was created in 2000 in the United Kingdom and currently, it is estimated that it has more than 19 million registered users around the world.
The company is licensed by the Gibraltar Gambling Commissioner, one of the most demanding regulatory bodies in the iGaming sector, and therefore Bet365 is present in almost all countries where online betting is permitted.
The site covers more than 30 sports, with up to 270 markets available, and also has an online casino with more than 1200 games.
We tested the entire site to provide our readers with a complete and up-to-date review. See what we though
Main bonus
Web site
Licenses
Spain, Malta, United Kingdom
Customer support
Live Chat, Email
Application
Apple, Android
Cashout
Yes
Livestreaming
Yes
Payment methods
Minimum depositR$ 30
Minimum withdrawalR$ 40
up to R$500Get 50% up to R$500 on your first deposit at Bet365. Subject to 12x rollover.
up to 50 free spinsDeposit a minimum of R$50 and get up to 50 free spins to play with. And the best part: there is no rollover!
Updated : Jul 10, 2024
Written by :
Isadora Ferreira
Reviewed by :
Larissa Borges
Our reviews are produced by experienced journalists in the iGaming field, and we value impartiality and transparency.
Bet365 is one of the oldest betting sites on the market. With 24 years of experience, the company follows one of the most demanding licenses in the world, and offers a fast website, with the main betting markets available. However, it lacks in some key points, such as a high rollover for its welcome bonus.
The speed of loading and ease of navigation appear as positive highlights of Bet365. We noticed that with just a few clicks, we were able to find all the information we needed to place our bets and discover interesting opportunities.
As soon as we open the website, we can explore the day’s featured events in the center of the screen. In the menu on the left, we find the list of the 41 sports offered by the house.
The site also has two top menus: in the first gray horizontal bar, we have links to the portal’s verticals (Sports, Casino, Bingo, etc.). In the green bar just below, we navigate to the sports betting area (Sports, Live and My Bets).
Another point available in the top menu in green is access to the profile via the person icon located in the top right corner. We found that managing the account is very simple: just click on the available balance at the top of the page to access the configuration options.
In short, we had excellent navigation throughout the Bet365 website . It’s an intuitive and convenient user experience, making navigation enjoyable for players.
Registering with Bet365 is simple! Just access the website, click on ” Register ” at the top of the page and fill in the information requested by the house.
To avoid any doubts, check out the step-by-step guide we have prepared:
We noticed when registering that there is no option to log in via social networks, such as Google and Facebook. Although it is not yet as popular, this option tends to be faster and is already present in bookmakers such as Betano and Stake .
Another important point is that to register with Bet365, we need to provide personal data , such as CPF, address and telephone number. This type of information is required by serious bets and is necessary to avoid duplicate accounts and access by minors under 18 years of age on the platform.
We checked the terms of the house and it follows international security and data processing standards.
All user information is stored on servers in the European Economic Area and is protected by the legislation in force in the territory, following the European Union’s General Data Protection Regulation (GDPR).
Register now at Bet365 and enjoy a bonus of up to R$500!
Follow the steps below to log in to Bet365:
All done! You have logged into the site.
If you do not remember your password, click on ” Trouble logging in? ” in the access panel and follow the instructions on the website to recover your login details.
During our tests, it was not necessary to go through any two-step validation or fill out CAPTCHA, making entry simpler, depending only on login and password.
Bet365 requires all players to verify their identity before they can start betting.
Our team has prepared a video to guide you through this process:
As we can see in the video, verifying your data is very simple. However, if the banner requesting validation does not appear, simply click on your profile icon in the top right corner of the website, click on ” My Account ” and then on Verification in the left column of the new page.
We must provide the correct information as it appears in our documents. And, unlike other bookmakers, it is not necessary to send proof of address or copies of any documentation.
We see this positively, as the company itself can check the information and no longer exempts its customers from this process.
According to PageSpeed Insights , a Google tool that measures website speed, the Bet365 homepage load time is 1.1 seconds , on average.
Unfortunately, when using a cell phone, the website tends to be slower. The speedometer report shows an average of 4.8 seconds.
And on more media-rich pages, like casino games, loading tends to be slower.
We noticed this when accessing the Ancient Gods: The Trident of Poseidon slot , which took 3.35 seconds to load on the computer. On the mobile version, the delay is 6.2 seconds, according to PageSpeed Insights.
The Bet365 registration bonus is its main promotion, designed especially for new customers.
We wanted to take advantage of the offer and, to do so, we needed to make an initial deposit of at least R$30.
The Bet365 bonus amount is 50% up to R$500. In other words, when we deposit R$100, for example, we receive R$50 as a gift, totaling R$150 in the bank.
We admit that, although the R$500 value is attractive, the offer doesn’t exactly shine in our eyes. This is because receiving only 50% of the first deposit is below what we usually see from the competition.
“ My tip is: don’t just look at the rollover multiplier, but also what is being multiplied. Just the bonus amount or also the deposit? ”
Isadora Ferreira
Writer
We say this because, despite having a 12x multiplier, Bet365’s rollover is ahead of Betano’s, as it only takes into account the bonus amount . See below how this calculation works:
Analyzing bookmaker bonuses can involve a lot of math! And it’s a good idea to always have a calculator nearby to find out which offers are the best.
In the case of Bet365, we conclude that, despite the percentage of only 50%, it is still an interesting offer due to the low rollover.
Get 50% up to R$500 to bet at Bet365!
Currently, the Bet365 website has 41 sports available for bettors. And football is, without a doubt, the company’s biggest highlight.
After all, it is a great national passion not only here, but also in the United Kingdom, where the site originated. Therefore, we find a wide variety of events to bet on.
During our tests, the bookmaker covered around 109 football tournaments, during a low season in January. During the high season in the middle of the year, the number tends to increase. And in any case, having more than 100 football tournaments to bet on is already a big attraction for Bet365.
Among the Brazilian competitions that the house offers, we can bet on the Brasileirão, the Copa do Brasil and the state championships . Internationally, we also find events such as:
Horse racing is also a highlight at Bet365, mainly due to the platform’s English tradition. The company brings together competitions from different countries, such as Brazil, Uruguay, Argentina, the United States, Canada, Australia, New Zealand, and the United Kingdom, and also broadcasts live all races from Great Britain, France, and Ireland.
With so many racing options, it comes out ahead of competitors such as 22bet , which only cover some of the events in the UK, and Betano, which doesn’t even offer the sport on its website.
And an interesting fact: we discovered that Bet365 is internationally known for sponsoring many sporting events, with more than 20 stages of British tournaments promoted in 2023 alone.
Despite not having an exorbitant number of markets, Bet365 delivers the main options to its bettors, offering around 270 open markets in some basketball and football events, for example.
Bet365 had an average of 270 markets open for NBA games on January 8th.
Unfortunately, this number lags behind some of its competitors, such as Betano and 20bet. Check out the comparison table we have put together:
Match | Bet365 | Betano | 20bet |
---|---|---|---|
Celtics vs Pacers | 271 markets | 486 markets | 503 markets |
Bulls vs Hornets | 270 markets | 410 markets | 772 markets |
Thunder x Wizards | 269 markets | 556 markets | 787 markets |
From the table, we can already see that 20bet has more markets than Bet365 , a number 2.9x higher, to be exact, and it is also ahead of Betano.
In football, this is no different. See the comparison of open markets for the Premier League at bookmakers:
Match | Bet365 | Betano | 20bet |
---|---|---|---|
Brunley v Luton | 90 markets | 206 markets | 855 markets |
Chelsea vs Fulham | 90 markets | 212 markets | 858 markets |
Newcastle vs Manchester City | 90 markets | 212 markets | 858 markets |
Once again, Bet365 appears with 9.5x fewer options available than 20bet, and less than half the number of markets as Betano.
“ I noticed that Bet365 differs from its competitors by offering more traditional markets with different betting options, rather than dividing into multiple submarkets. ”
Isadora Ferreira
Writer
Although the number of markets is lower than that of its competitors, Bet365 has the most popular options for its bettors. And here, we believe the maxim applies: quantity does not define quality!
To see all the possibilities available in football, for example, simply access the sport’s page and scroll down to the Markets area.
As we can see, Bet365 has different handicap lines , whether European or Asian. In our investigations on the site, we found 13 submarkets , including handicap versions on cards and corners.
In this regard, the house surpasses its competitors: at Bet365 we found only 8 options, and at 20bet there were 6.
We already know that Bet365 is one of the most popular bookmakers in the world. But are its odds the best on the market?
To find out, we compared Bet365 odds with other market giants.
See what we found when studying the odds for the 2023 Brasileirão in the 1×2 market.
The most advantageous odds for each event are highlighted in bold.
As we can see, Betano appears with the best odds in the games between Corinthians x Grêmio, and América Mineiro x Bragantino.
In the Bahia x Santos game, 22Bet appears with the best odds to bet on the home team or the draw.
But if you want to bet on Santos, Bet365 and Betano have the best options.
When making the comparison, we realized that Bet365 does not have the best odds in this market .
In Tennis, the scenario is similar. See how the venues compared for the WTA in Guadalajara:
Match | Bet365 | Betano | 22Bet |
---|---|---|---|
Marta Kostyuk x Stacey Fung | 1.08 – 8.00 | 1.08 – 8.25 | 1.07 – 7.90 |
Emiliana Arango vs Anastasia Potapova | 4.50 – 1.20 | 4.50 – 1.21 | 4.50 – 1.20 |
Sofia Kenin x Carol Zhao | 1.10 – 7.00 | 1.10 – 7.10 | 1.09 – 7.00 |
In this modality, 22bet does not have any of the best odds. Unless we consider Emiliana Arango’s game, all the bookmakers have the same odds for her victory. Otherwise, it is Betano who appears with the best options.
But Bet365 is not far behind: the odds for Kostyuk and Kenin to win are the same at both bookmakers.
We therefore conclude that the standard odds in the Bet365 Winner market are within what is practiced in the market , but we can find better options in some of its competitors, as shown.
We can find Bet365’s enhanced odds on the betting site’s homepage. But we can also filter Enhanced Bets on the event pages themselves, if any of their markets are participating in the promotion.
We noticed that these odds are available for creating multiple bets and we did not find increased odds for single bets.
Therefore, we have an important caveat: the selections made by the bookmaker are quite specific and may not correspond to the bets we want to make. Therefore, before taking advantage of the promotion, it is essential to be up to date on the players and teams, ensuring that the bet is truly advantageous.
Bet365’s main betting tools are cash out, live streaming and the statistics panel.
We examined how all three work. Check out our analysis:
Also known as “ Early Cash Out ”, this tool allows you to minimize losses by closing a bet before the sporting event ends if the results are not in your favor. It is a way to have control over your bets in real time.
At Bet365, we find cash out on betting slips, in the management options.
When you click on ” Cash Out ” in the ” My Bets ” menu , you will see a list of bets that can be withdrawn, in whole or in part.
And to avoid making any mistakes when canceling a bet, it is important to be aware of the Terms and Conditions:
The process is simple and quick, however, unfortunately, the house does not inform in advance in which markets it offers this option. Therefore, it is only possible to check if cashout is available after placing the bet.
This feature consists of live broadcasting of sporting events , allowing bettors to follow the matches in real time.
This can be valuable for placing bets during the event, following the game’s progress on the betting site.
Identifying whether a match has the livestreaming feature is easy: when you see a play button next to an event on Bet365, it means that you can watch it live directly on the platform.
“ I accessed Bet365 live streaming and couldn’t watch a match. The reason? I didn’t have any funds in my account! So, here’s a reminder: we can only access the tool if we’re logged into our account and have funds in our balance. ”
Isadora Ferreira
Writer
We found that in football, it is more common to find live streaming in smaller championships, due to the broadcast rights of the competitions by TV channels and streaming services.
However, in Basketball, you can find several NBA games available , including big matches!
Most live streaming events are broadcast in high definition. We tested a tennis broadcast and the experience was positive: we watched the video without any hiccups and with excellent image quality.
The biggest problem is that the narration is usually in the language of the host country of the event , or of one of the participating teams or athletes. Therefore, it is not common to find narrations in Portuguese for international events.
Statistics provide detailed data and information about sporting events. We believe that this tool helps us make decisions based on technical evidence and facts, rather than assumptions.
At Bet365, you can access player and match history on the right-hand side screen of the event page.
From what we’ve tested, the data is very up-to-date, with real-time updates on live events. So, even when there’s no live streaming coverage, we can follow every move of a game or competition using the statistics tool.
We have identified that Bet365 has been investing heavily in its online casino , to deliver a high-quality experience.
Currently, it features original games as well as games from renowned providers in the iGaming market, including Evolution and Pragmatic Play.
Thus, the house is able to offer an impressive selection of more than 1,200 games for bettors to enjoy, such as slots, roulettes and live rooms!
On the homepage, you can easily browse featured games and also search for specific games.
Bet365 Casino has over 1,000 slots available to entertain its players. To check out all the options, go to the Casino page on the site, click on the ” All Games ” tab and then on ” Slots “.
In this selection, you will find everything from original games to games from major iGaming producers. You can also access well-known games such as the Age of the Gods franchise, or slots with other themes, such as TV shows, various legends and sports.
To test the casino, we decided to play the original Bet365, Ancient Gods: Apple of Discord, and we had a great experience, despite the slow loading time.
The game took about 7 seconds to fully load, but once it did, it was flawless. The graphics are excellent and the spins happen quickly.
The minimum bet amount is R$1.25, and part of the amount spent by the house’s bettors is accumulated for the weekly jackpots.
It is worth remembering that there is no secret or strategy in this type of game: all you can do is rely on luck! Therefore, be careful when placing your bets.
Read also : How to play virtual football on Bet365 ?
Bet365 offers a variety of roulette types, including European, American and themed games such as Diamond Bet Roulette.
Our tests with these games were positive. The loading was fast, and the graphics are high quality and without crashes, providing a very pleasant gaming experience.
Unfortunately, we have not found any demo versions for most of the Bet365 roulette games . Therefore, it is not possible to test the games without paying any of your balance.
Have you ever thought about playing bingo at Bet365 ? Well, you can! We tested the house’s exclusive website for this type of online game, and we had a lot of fun.
The platform offers cards with different themes and free games for most of the day. In addition, you can also communicate with other players through the website’s online chat.
The quality of Bet365’s Live Casino is excellent , regardless of whether you are playing on mobile or desktop.
During our tests, images loaded quickly and there were no crashes , allowing for a smooth gaming experience.
We were drawn to the possibility of interacting with dealers and other players via live chat.
Additionally, while we were testing the platform, Bet365 offered 5 Portuguese room options , with Brazilian dealers. Most of the tables are still in English, but there are also other language options, such as Spanish, Arabic, and even Japanese!
This is information that is highly sought after by gamblers, given that the so-called ” Airplane Game ” and other Crash-type games have become very popular in Brazil.
However, Bet365 does not seem to be ahead of the trend, and unfortunately does not yet offer Aviator to its bettors.
You can find it on other platforms such as Betano and BC.Game.
We consider Bet365 to be very reliable!
The company has been operating in the betting market for 24 years and is currently licensed in countries such as Malta, Spain and the United Kingdom. The latter two, in particular, are among the most demanding regulations in the online betting market, with strict rules for websites, such as:
The website has SSL encryption, which guarantees the protection of user data, following the guidelines of the General Data Protection Regulation (GDPR) in Europe.
Bet365 also offers transaction security: withdrawals can only be made to accounts in your own name. This prevents malicious individuals from transferring funds to third-party accounts.
Furthermore, as we saw at the beginning of the text, the user must confirm their identity before even starting to bet.
We analyzed what bettors have to say about the brand in Brazil, exploring one of the largest company evaluation platforms in Brazil: Reclame Aqui.
Brand data such as grade and solution index are not available.
This happens because Bet365 does not use Reclame Aqui as one of its support channels.
This positioning is common among betting sites, and does not indicate anything wrong with the house’s conduct.
But we cannot fail to check what are the most common complaints among Brazilian bettors and suggest possible explanations:
Bet365 has clear responsible gaming policies in place to promote healthy gambling practices and prevent addiction.
Here are the tools offered by the bookmaker in this initiative:
To access these tools, simply click on your profile icon and then select the ” Responsible Gaming ” option.
You can then explore and utilize the mentioned measures to ensure a healthier gaming experience.
We have good news for bettors who prefer to play on their cell phones: Bet365 has an app for Android and iPhone!
This is one of the advantages of the house, as many betting sites still cannot offer apps for the Brazilian public, especially iOS users.
But Bet365 has managed to make its app available for all major operating systems , making it accessible to a wider audience.
We tested the application and found that it offers good loading speed and supports all the features of the main website.
Downloading the Bet365 app is very simple. Just follow these steps:
Now you will have the Bet365 app installed on your smartphone! You can start betting and enjoy all the features the house offers.
Bet365 uses the main payment methods used by Brazilians when making deposits, such as PIX , boleto and card!
When it comes to withdrawal, there is a limitation: it is only possible to withdraw via bank transfer .
Check the values of each option:
Payment | Minimum deposit | Minimum withdrawal |
---|---|---|
PIX | R$30 | Unavailable |
Ticket | R$30 | Unavailable |
Transfer | R$30 | R$40 |
credit card | R$30 | Unavailable |
Astropay | R$30 | Unavailable |
After logging into the Bet365 website, you will see the ” Deposit ” button next to your balance at the top of the page.
Click on it and, in the newly opened panel, choose your preferred payment method. Set the deposit amount, which must be equal to or greater than R$30.
Depending on the method chosen, the bookmaker may request some personal data, such as your Astropay login or card information. Indicate whatever is necessary to complete the deposit.
Processing time varies depending on the chosen payment method. In the case of bank slips and transfers , processing may take 1 to 2 business days.
In our case, we made the deposit via credit card. As with any online purchase, we had to provide the card number, code, expiration date, name of the cardholder (must be the same as the account holder) and CPF.
After making the deposit, the credits were credited to the account within a few minutes.
To withdraw from Bet365, follow these steps:
When we made our first withdrawal, we were disappointed because we could only withdraw via bank transfer .
We requested that the money be sent to a digital bank and provided the account details. Since it is a virtual bank, it was not necessary to provide the branch address, but we noticed that this is required in the case of traditional banks.
The transfer time also disappointed us: it took almost 2 days for the funds to reach our bank account! This time frame is within the timeframe stated by the bookmaker, but as we are used to the efficiency of PIX, we ended up being a little concerned about the delay.
We investigated Bet365’s customer service, and overall, the experience was positive . The site has different communication channels:
Click on ” Help ” in the top menu of the website or in the profile area. On the new page, we find a complete panel with answers to the most frequently asked questions by users.
In general, we found the topics to be very complete, with tutorials and relevant information to answer bettors’ most introductory questions.
To access, click on ” Contact Us ” in the Help section at the bottom of the website. This is a chat with initial support via a “virtual assistant”, i.e., a robot.
If Bet365’s Artificial Intelligence is unable to help us, it forwards us to a human attendant.
In our experience, this type of service was frustrating . For example, we asked something simple, like whether there is a cash out option at the restaurant, and we didn’t get a satisfactory answer from the bot. It directed us to a human attendant who answered our question, but the simple process that could have taken 5 minutes ended up taking a long time.
If you experience any difficulties with Bet365, you can send an email to support-por@customerservices365.com and speak to the website’s support team.
However, we would like to point out that the response may take some time! When we contacted you through this channel, our response took about two days.
Bet365 does not usually provide support on its social networks.
Therefore, we do not recommend trying to contact the brand via social media. If you wish to follow the brand’s profile on Instagram, its username is @bet365 . However, at the time of our analysis, the Instagram account was restricted in Brazil.
We would like to point out that it is important to be careful when searching for the bookmaker on Instagram or Google, as there are unofficial profiles that try to impersonate the betting site. Therefore, we recommend paying attention to the official URL of the site: bet365.com and only following the official profiles on the networks.
On Twitter, for example, the official Bet365 profile has a gold verified symbol, showing that it belongs to the brand.
A fake profile, even with the brand name in the profile and as part of the user, does not have the gold verified seal:
In addition to the verification seal, other signs that we can observe to determine whether a page is legitimate or not are:
After a complete analysis of Bet365, we concluded that the bookmaker is an excellent option and worth registering with.
It’s not perfect, but there are certainly more positives than negatives to this traditional bookmaker.
As we have seen, Bet365 follows strict regulations, being licensed by the United Kingdom, Malta and Spain, whose official bodies monitor the site whenever necessary.
This means that it meets security and suitability requirements that guarantee greater peace of mind for bettors, and a respected reputation for the house.
In addition, we identified a welcome offer for new bettors with a value of R$500, very competitive among sports betting bonuses.
See other advantages of the house:
In addition to the home’s advantages, we also identified areas that could be improved.
The lack of investment in Reclame Aqui, resulting in unresolved comments, is a notable gap in Brazil.
In sports betting, we found the 12x rollover too high for a bonus of only 50% on the first deposit, both unusual practices in a market that is usually more generous with promotions.
Furthermore, in the casino, the lack of Crash-type games like Aviator, which is quite popular in the country, also disappointed us.
And when it came time to make our transactions, we were shocked to find only bank transfers as a withdrawal option. Not even PIX was available.
Despite the negative points, we still hold Bet365 in high regard and determine that it is an excellent option for bettors, especially those who are just starting out and prefer safer and more traditional houses.
However, if you are looking for more casino game options, with crash games and live casino, we recommend betting on Bodog , considered by us to be the best online casino.
And, if you prefer houses with more payment options and more competitive odds, we recommend Betano, and you can check out our review about it right now!